We usually wrap December up with ‘this was awesome’ highlights from our favorite brands, but now that it’s a shiny new year, we feel like a good old ‘Best of’ roundup in 01 of 2023 is just as appropriate. And Maggie Sottero will always be on our radar, because the bridal design house is 1) for women, by women 2) run by moms and daughters who know all the highs and lows of the ‘classic’ wedding dress shopping experience, and have reimagined it for the modern bride and their entourage and 3) hell-bent on championing the most inclusive, all-brides-considered diversity in the industry today. So, we’re taking a look at 20 iconic dresses that come to mind every time we hear the name Maggie Sottero (or stalking the designers’ social pages—can’t EVEN tell you how many times I’ve seen a dress and automatically remembered its name, because it’s burned in my memory in the best way possible).
In the spirit of dutiful recapping…
We can’t forget to call out what we love about Maggie Sottero, the brand, alone
Everything designed under the watchful eye of current brand CEO and Creative Director, Kelly Midgley (daughter of Lesley Margaret Webster, who assumed the name of her great grandmother Maggie Sottero when she founded the company), pays tribute to brides as they are today—tomorrow—and in all the days to come
No one is ever left behind or overlooked. No matter your personal style, budget, timeline, aesthetic, persona, size, or how you identify, you’ll always have real representation at Maggie Sottero. “Token” treatment just isn’t a thing #HereForIt
“The Maggie Magic” is alive and well in every silhouette and style. And that doesn’t mean there is only one preferred look, either; rather, the magic comes to life through impeccable styling, incomparable fit, premium construction, and designs for brides of all shapes and sizes
And finally, but IMO, most importantly, Maggie Sottero celebrates the uniqueness and love story of each and every bride (who ends up becoming an extension of the family-owned business itself) through a complete and personal approach to business and product. That means brides are encouraged to personalize anything they want in their purchase in order to make their dress feel most authentically ‘them’
As for the affordability and accessibility of this legacy brand? Well, that’s just another ❤️ of ours. Maggie Sottero offers on-trend, value styles to match any budget AND shop-now gowns to meet every timeline. Need it fast, for a wedding not too far out? No problem. Many styles can be quick-shipped.
They’re Under $1500 and They’ve Got Serious Staying Power
Okay, so now that we’ve covered the backbone of this visionary bridal business, here are 20 dresses that have caught our attention all year long (and then some).