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Businesses use online surveys to understand their customers’ tastes and opinions. An online survey is a questionnaire that the targeted audience can complete over the Internet. It is usually created as Web forms with a database to store the answers. The information collected would be analyzed with statistical software to provide analytics. The online survey is created to collect basic demographic information and gain a better understanding on how consumers are reacting to a product, service or brand. Online surveys can usually touch a broader audience and it is also cheaper to conduct compared to traditional survey.