Analytics

Matomo (formerly Piwik) is an open analytics platform currently used by individuals, companies and governments all over the world. With Matomo, your data will always be yours. Learn why Matomo is the right web analytics tool for you below.


Web analytics

Whether your site has a few visits per day or many millions, Matomo helps you gather and analyze important information about your users. Track Key Performance Indicators such as visits, goal conversion rates, downloads, keywords, and many more.


Ecommerce Analytics

Integrate Matomo with your ecommerce software in order to analyze revenue, orders, conversion rates, average order values, and detailed product statistics. See which products are the most popular and the highest conversion rates. With Matomo, you can view in real time the detailed Ecommerce log, showing all visits that have made a purchase on your website, including those visitors who have abandoned their shopping cart with products left in them.


Server Log Analytics

Use Matomo to make sense of your web server log data. All web servers generate access log files which contain all of the requests made to the server. You can import and analyse your web server logs using Matomo! In the same dashboard you will be able to analyze visit details, including IP address, URL, user agent, referrer URL, search keywords, campaign information and more. If you’re running a hosting company, you can even provide your customers with a modern and powerful analytics tool using Matomo.


Intranet Analytics

Intranet websites hosted on an internal network generally have important security and privacy requirements, as is the case with governments, enterprise portals or universities intranets. They often require that the statistics software be hosted within the company’s or institution’s own infrastructure. Now there’s a better solution – Matomo is the ideal choice for intranet analytics.


Highlights:
  • Open-source software
  • 100% data ownership
  • User privacy protection
  • User-centric insights
  • Customisable and extensible
  • Easy to use
  • No data limits